“Directly in the selection of shelves Gone are the days when a pair of jeans, and whether the fit has become the focus of attention” - Greg Kaleel, American Male & Co.

Today, women like men’s market, a replica of the market, best-selling men’s jeans are the style is very fit.
Or a pair of jeans, unlike the past when only a simple look at the tag on the waist and long pants size, the men now pay more attention to whether or not cut jeans fit.

“Direct the selection of a pair of jeans on the shelf of the era is gone forever,” U.S. Male & Co.’s Owner said GregKaleel. Male Co. Is located in the U.S. state of Illinois Oswego’s covers 20000 square feet of retail stores for men and women loaded. “People are concerned about whether a pair of jeans fit, and we face the task of modeling the design of the jeans fit. So that they feel the first time when put on jeans which is designed for my feeling, they will not hesitate to purchase. Subsequently, they will gradually find a good pair of jeans added value, and became a loyal customer of the brand. ”

Paper Denim’s & Cloth president Chris Gilbert added: “Men like to search for their brands, has been maintained since then the brand loyalty. The majority of men are motivated to buy or fashion and costume design fit reflected the design concept . ”

As shown in the survey, men begin to pay attention to a pair of jeans on the nuances of tailoring; purchase a pair of jeans to wear when it began to consider whether the syncytial appearance - the proportion of such men in 1994 from 26% to 33% now.

“Sometimes consumers try on a pair of jeans, and then out of fitting room he had so many years through the most fit of a pair of jeans,” the Seattle company’s men’s David Lawrenc expert Jason Lee said, “Therefore, regardless of the price how sure is a good bargain. ”

In addition to concern about whether the model fit tailoring, men have begun to prefer the traditional simplicity Straight washed jeans.

“Application of endless inspiration to the design of jeans styles, designers now have is ,” Cotton’s men’s fashion expert Lauren Deatherage said, “so they turned the basic models - the traditional and pure gray washed jeans . ”

Deatherage said, adding that since the prevalence of jeans, the men began to pursue the details of the design of novel to make it unique, different. “For example, trace cracks bright, contrasting colors or designs,” she said, “the location of the pocket or belt loop rather creative design to make a unique pair of jeans.”

Paper Denim of Gilbert agreed, men’s style tends to stylized design. “Fresh and clean and the men slightly favor the classic style depression. Of course,” X generation “of fashion to become more and more bold choice, and so we developed a series of jeans to meet the different tastes.”

Paper Denim For example, loose style moderate the best sales in the United States, and tend to form slightly relaxed style has been a good market. “But in the past few quarters, the , slightly tight fit of the models of sales force was catch up.” Gilbert said.

Mavi said David Frankel, president, customer, or want to buy a set of boots I jeans, leisure, or want to buy a pair of jeans fit the Straight. For more than 30-year-old male consumer, Mavi adopt a flexible fabric designed to provide a pair of jeans more “comfortable.” In color and finishing, the “design of the focus it is clear that men or want to wear jeans, or you want to color a deep, relatively clean pair of jeans.”

David Lawrence in Seattle and Bellevue Washington, DC, opened to meet the two high-level retail consumers, he said that color preferences often reflect the purchaser’s age.

Caused by young people like to deal with the light-colored wash. Some older people like the darker colors, so exquisite and elegant look. Can wear on any occasion - with a sports jacket, looks very decent.

U.S. sales of men’s Kaleel said that his customers over the age of 35 favor deep of jeans. “The best selling classical style, although we have business casual style.” Jack of Spades sell well, “to choose a tight-fitting jeans for young men need to have the courage to pursue fashion.” His clients to buy 80 U.S. dollars to spend traditional style jeans, which cost 125 U.S. dollars to buy Jack of Spades.

Levi’s spokesman, said Amy Gemellaro primarily Levi “baby boomers” of the consumers and the “X generation” of consumers, over 40 years of age are the pursuit of comfort, relaxed fit like shape of the consumer and the pursuit of fashion, like Fitness models of young consumers. “We see all ages of men purchase a pair of jeans,” “X generation” of consumers in high-priced jeans wear for special occasions. “A young man would be willing to buy a Levi’s Premium Skinner jeans paragraph 130 U.S. dollars or the price of the Levi’s Premium 501 # section jeans, and then covered with their own wardrobe Collection Red Tab jeans.”

A pair of jeans to buy the main consideration
  1994 2004 + / –
Modeling appearance 26% 33% +7 pts.
Practical 70% 61%-9pts.

Mavi Women’s Frankel said that the price of high-end jeans and high-end men’s jeans have a rise and fall of the price compared to each other. “And the past, compared to men willing to spend money to start buying high-end jeans are also concerned about the trendy product. We hope that this trend to continue.”

David Lawrence selling brands include Hugo Boss, True Religion, Versace and DSquared. Jeans prices from 120 U.S. dollars to 150 dollars. Lee said that consumers over 20-year-old did not hesitate to spend more money to buy the jeans roses.

This is reflected in survey data, 16-24 year-old men (9%) are most likely to spend 70 U.S. dollars to buy a pair of jeans fit. And 25-34 year-old male in 5% of people will come up with more than 70 U.S. dollars of the money to buy a pair of jeans, and only 1% of 35-55 year-old consumers are willing to do so. The majority of men are willing to buy the jeans fit the average price is 33.19 U.S. dollars.

Of course, the men’s store will be the level of consumption according to different segment. According to STS Market Research agencies Accu Panel Investigation, “X generation” of men in the stores (28%) and chains (20%) to buy the majority of jeans. And “baby boomers” most men in supermarkets (38.6%) and chains (21.5%) to buy a pair of jeans.

Where men buy their jeans, or how many are willing to spend money to buy, a pair of jeans is the most attractive way women dress. Almost more than half (47%) of consumers surveyed said that women and handsome men to wear a very sexy pair of jeans.

This seems to be in love jeans men another reason.

* The above is the “cotton - more than you can imagine TM” lifestyle-related activities to promote follow-up study to investigate the results of one of a series of articles. Each will focus on a special topic, the topic with the United States men’s consumers, their clothing, style, fashion, fabric choice consumer attitudes and behavior, as well as other timely topics closely related.